Email marketing is a low-cost but beneficial method to grow a business identity. Through email marketing, you can directly communicate with your subscriber, and that allows you to provide value to them and make them take action. You can share your thoughts, or hacks to get in touch with your valuable subscribers.
In email marketing, bouncing emails are one of the major problems that prevent maintaining a beneficial email campaign. How bounce email destroys your sales in email marketing? Let’s dive into the nuts and bolts of this problem and the solution as well.
What is an email bounce?
Let’s take a simple look at this whole email thing. A machine, we call this system the SMTP server. Two mail servers are working behind this mail sending and receiving process. Such as the Gmail server, and you want to send an email to Gmail from your email server.
In this situation, your server can send that email to the desired mail address by the authorization of the Gmail server. Now two things can happen here, your email will successfully be sent to the right inbox, or can be declined and bounced back to the sender. If the second thing happens to an email, we call that an email bounce.
How Bounce Email Destroys Sales in Email Marketing?
As we know, through email we can increase our brand value, sales, and engagements which is beneficial to step forward. To make that campaign successful you have to monitor malis through the email bounce test. A higher email bounce rate means that emails you’re sending aren’t reaching properly to the subscribers. Here are some examples of how to bounce email destroys sales,
Reduce the effectiveness of email campaigns
When you launch a campaign on email marketing, you have the purpose of building your products/services value among your subscribers. You get the opportunities to reach customers in real-time. Research says, 54% of all emails open on a mobile device. So, it’s a huge opportunity to grow your business through email marketing. But the bouncing emails deal a serious hamper to your business marketing.
Decreases the lead collection
Among various types of bouncing emails, Mail block or Spam is one of them. According to your poor email sending reputation, the opposite email server will temporarily block the mail sender IP. As a result, your mail will be listed as spam. If your mails are going through this soft bounce email, you won’t able to collect your desired leads and opportunities. Because people rarely check the spam section of the inbox.
Decreases the value of the company
Without customers, you can’t even think about serving the world. Once you have a customer who logs into your site and gives you permission to send him mails, you have a way of communicating with that person. So, you always have to keep a good relationship with your audience to make your brand trustworthy to them. A good email campaign engages your audience by creating value for their problems. You have to reduce the email bounce rate to get efficient feedback.
A Barrier to Success
Your audience is the most you need to be successful in the long run. Email bouncing prevents or delays mail delivery to the recipient’s inbox. And there is a particular time for launching and maintaining the mail campaign. All processes could be slowed down or even have to stop the campaign if an unusual rate detects on the email bounce test.
Email marketing allows you to build relationships with audiences, leads, and past customers. You can communicate with them when it’s convenient for them. With the right messaging, and email, this marketing channel is the most cost-effective one. Reducing the mail bouncing rate according to your company’s nature makes your campaign more valuable.
Tips to reduce email bounce rate
When you launch an email campaign, you have the purpose of increasing your brand value and sales as well. But for the higher email bounce rate, you aren’t able to reach your desired goal. Here are some quick tips that will help you to lower the rate of email bounce back,
- Your email list is your asset to take your brand directly to the targeted people. Most of the successful online service providers say that, if you have one million youtube subscribers, and a list of one million email addresses; you will get the highest response from email marketing/campaigns. In this process, you’re targeting individual customers or those who have an interest in your business’s niche. So, clean up your email list and monetize it to achieve the best from a campaign.
- And the last and most important tip is after launching an email campaign if you monitor that the bounce rate is getting higher than usual, it will be a wise decision to stop that campaign. After fixing the problem, launch the campaign again.
Find out the problem, and reduce the email bounce rate to get the best result after launching a campaign. A successful email campaign increases your brand value along with giving more potential seals and leads to step forward.
Frequently Asked Questions (FAQ)
1.How long does it take for an email to bounce back?
According to bounce type, in most cases, emails bounce back within a minute or delivery. Sometimes it can take up to four days to appear as a bounce email if they have such critical issues. The server automatically tries to deliver the email to the desired inbox more than three to four times before it leveled the mail as hard bouncing.
2.What is the difference between Hard Bounces and Soft Bounces?
Simply, when the bouncing emails as hard bounce, it means the permanent delivery failure. It could be accrued for an invalid address, outdated domain, or unused mail address. Hard bouncing emails will be suppressed automatically by your SMTP server and won’t be sent again.
On the other hand, if there is a temporary delivery failure that occurs for some reason, and bounces back to the sender then it is called soft email bounce. The soft bouncing email’s data are secured and ready for opt-in. You can optimize the email and send it again after a certain time.
3.What is a good email bounce rate?
A good bounce rate depends on the company/service’s nature, subscribers’ mail addresses, their job roles, temporary delivery issue, and so on. The average email bounce rate is less than 2% for any kind of company. Above this range, it’s a red alert on your email marketing. If the bounce rate increases to 5% or greater, then there is a problem accrued that you need to fix to reduce the email bounce rate.
4.What is the difference between clicks and unique clicks?
When a subscriber opens your mail and clicks on the link you provided in it, then it will count as one click. Now the subscriber can click on that link more than one time, whenever he enters that link it will be called a click. But, when we count how many people engage in the link, that click will be considered as one unique click.
Final Thought
Email marketing could be a worthy solution to grow your brand value, sales. Moreover, your subscribers will trust your service because of helping them by sharing thoughts that provide value to them. Reduce email bounce rate to keep your step clean and sturdy. The lower the bounce rate, the higher the benefit.
